Harley Davidson India Marketing Strategy

Harley-Davidson setup its India operations in 2009 and inaugurated its first dealership in 2010.

Harley davidson india marketing strategy. Harleys lacklustre performance in India could be blamed on high prices and the wrong product and marketing strategy said people close to the. Marketing Strategy in IndiaPost liberalization Foreign investors can enter in theform of liaison office in the form of joint venture anda wholly owned subsidiaryH-D opted for Wholly Owned Subsidiary option-toattract a major initial investment for infrastructuraldevelopmentStrong inclination to. People want to be different.

Product Place Promotion Price is the set of strategies and tactics used to execute a marketing plan. They are offering a range of products in wide pricing spectrum to fulfil the needs of consumers from different genre. Harley-Davidson India is a wholly owned subsidiary of Harley-Davidson Inc and commenced operations in August 2009.

Harley-Davidsons First P in Its Marketing Strategy. The target market for Harley Davidson in India is males in the age group of 20-45. They want things that represent their individualism.

Harley has always positioned itself as a quintessence of freedom and individualism It gives its owners a blank canvas to explore who they are. The four Ps of Harley Davidson marketing strategy. Harley-Davidsons Third P in Its Marketing Strategy.

The marketing mix 4Ps. Once a cult brand now making a comeback with its content marketing strategy and new campaigns Harley-Davidson is noted for its customization giving way to chopper motorcycle to the world. Depending on whether new CEO Jochen Zeitzs priority is sales or preserving the brand will decide on its fate.

This study elaborates and evaluates the strategy of Harley Davidson USA to expand its market to India. Customer analysis in the Marketing strategy of Harley Davidson. There are several marketing strategies like product innovation pricing approach promotion planning etc.